Tuesday, September 6, 2011

lights the fashion world will return to New York in a matter of weeks. Fashion passion had welled up in the center of the United States this mode. What kind of preparations?

Mode flag continues to fly internationally. Throughout the year, fashion week was held constant. From America, Europe, Australia, Asia, to Africa, vying presents the best performance mode. Weekalias fashion fashion week is an important agenda, even into the pulse of fashion that sustains life itself. In the event, designers mastered the stage. Dazzling the world with a collection of alluring fashion. Influence the design of their magical power buyer and fashionista. The new fashion trends every season rolled.

In fact, in today's era of fast fashion, no longer the season is six months old. It's no longer only about the koleksispring / summer or fall / winter. Both outline the increasingly tersalip fashion with a new collection of high street retailers are able to formulate a trend in a matter of weeks.

However, in order of top fashion city, New York is still topped the standings, together with Paris, Milan, Rome and London. Therefore, only natural that all perpetrators of New York fashion brings extraordinary preparations ahead of the performances, especially in the economic climate remains uncertain in spite of a lot better than last year.

For that, for the sake of promoting the fashion week that will be held on September 11 next, as well as enlarge its echo around the globe, perpetrators of New York fashion, including the Council of Fashion Designers of America (CFDA), American Vogue, as well as retailers and fashion entrepreneur, who is supported by the return city government held a "Fashion Night Out".

This year the event is a form of fashion promotion in New York will be followed by a thousand stores, retail outlets and boutiques that would open all night and bring a new collection of designers, either a mini fashion show or just a fashion show behind the storefront. "Fashion Night Out" is also enlivened by musical performances as well as the presence of celebrities and socialites who increasingly turn on the atmosphere. Amazingly, "Fashion Night Out" will be held internationally as it gets the direct support of Vogue around the world including England, Greece, Italy, Russia, France, Brazil, India, Spain, China, Germany, Japan, and Taiwan.

Meanwhile, the initial idea of ​​this campaign plan started last year and sourced from the editor-in-chief of American Vogue Anna Wintour and then develop it together with CFDA president Diane von Furstenberg. Both are then submitted a proposal to New York Mayor Michael Bloomberg.
No warning, Bloomberg provides full support for the plan of campaign. He was immediately contacted the NYC & Company, which oversees the entrepreneurs in the Big Apple to help the implementation of the event.

Meanwhile, for the implementation of 'Fashion's Night Out "this year, CEO of Marketing, Tourism & Partnership NYC & Company George Fertitta said Mayor Bloomberg to make sure that everything will go smoothly. "The plan promotion is handled by five agencies in charge of 800 fashion retailers and local actors involved," he said. Not only is it a media campaign to make New York Fashion Weekpatut thumbs up, but also advertising campaigns simultaneously presented in all corners of the city.

Apparently, Wintour, von Furstenberg, and Mayor Bloomberg really wants to prepare the city for the six monthly party mode.

Advertisements, pamphlets, banners, and brochures about the fashion week can be found all over town, from the bus stop to the pay phone, even on public transport modes like taxis and city buses, especially those that serve the route to the airport. NYC & Company also works closely with the travel agency and local travel companies to provide free transportation during the fashion week took place, complete denganguide and maps.
 

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